One Fragrance, One Tree

Content Conceptualization: Novel
Context: Advertising (Commercial)
Content Expression: Without Symbols
Expression Realization: Fusion
Linguistic Expression: No

Timestamp: 2016-07-26 11:51:55
Author: Ferdi Rizkiyanto
Copyright: Ferdi Rizkiyanto
Brand: Hugo Boss
Country: Indonesia
Year: 2011
Text inside image: One Fragrance, One Tree. For each bottle sold, HUGO Fragrances will plant a tree in the Amazonian Rainforest.
Text outside image: For this product Hugo Boss decided to use the bottle icon as the key element to help create awareness of the brand, so whatever the concept is, the bottle icon will always be the main visual.
Source: Author's portfolio

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